The widespread digitalization we’ve seen over the last year has retailers facing a number of new challenges and opportunities. While most CEOs now consider business transformation to be a top priority, only about 30% of business transformation strategies are executed successfully. This is often because leadership treats digital transformation as an IT project rather then […]
How a Retail Store Can Leverage WiFi Analytics to Improve Footfall
Introduction A 2018 report suggests that US retail sales for online would grow by 15% while the in-store sales would grow by 2% in 2019. Even with the drastic increase in e-commerce sales, the physical stores are far from losing their relevance as they make up 89% of the total spend. Can one channel truly […]