Now more than ever, businesses are focused on becoming intelligent enterprises by leveraging innovative technologies such as machine learning, artificial intelligence, the Internet of Things, distributed computing, and blockchain. And data is the key to getting the most of these new technologies that drive new economy decision-making on your business, your strategy, and ultimately your desired business outcomes.

Using a new distributed cloud-based solution necessities an understanding of how to curate data that drives AI and machine-learning processes. Operational data (O-data), looks at transactions from a business point of view. In essence, it reveals what happens. To get the complete picture, however, it is important to also understand experience data. X-data gives insight into why something happens. X-data is gathered by capturing human sentiment from customers, employees, and business partners at key moments to provide an immediate understanding of the quality of their experience. Together, X + O data is used to drive new intelligent business process execution and decision-making across the enterprise.