An Enterprise Guide to Personalize Customer Experience

In the age of the customer, personalization is imperative for enterprises. Businesses are introducing personalization at various stages in the customer journey to build better customer relationships. Independent of industry, customer experience personalization remains a game-changer for any business. Personalization is seeping into more subtle and deeper aspects of customer experience today. Statistics show that

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Beat the competition with SAP C/4HANA solutions for Customer Data, Marketing, and Commerce

Beat the competition with SAP C/4HANA solutions for Customer Data, Marketing, and Commerce

The current landscape Research shows that by 2020, customer experience will overtake price and product as the key brand differentiators. Simply put, if customers like your brand and continue to associate with it, they are going to do business with you and recommend you. With customers becoming more digitally aware, their expectations and demands are

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Steps to Disrupt Movie Theaters

SAP for Cinema

Keeping pace with the technological shift today, movie theatres are disrupting their practice by shifting their strategies to correlate with rising economic trends and demands from users. Learn from other industries Cinemas are slowly turning to a confluence of entertainment and hospitality. While the hospitality industry has caught on to the fact that customers are

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5 Technology Focus Areas to Improve the Movie Going Experience

Cinema Technology

With increasing popularity of video on demand, improving quality of experience from the comfort of home, and dropping movie attendance, cinemas must provide an improved movie going experience and gain a competitive edge. New technological capabilities can help enable this seamless, personalized experience that moviegoers have come to expect. Here are five of such technology

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